Meet Jean-François Bouchard, president and cofounder of Sid Lee, the multinational obsessed with the idea of reinventing its industry!

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Thirty years ago, when a young Alain Bouchard would meet with seasoned entrepreneurs and tell them he was in the convenience store business, they would immediately avert their eyes and look for someone else to talk to. Apparently corner stores were not the most glamorous sector.

An interview with its CEO, Yves Desjardins-Siciliano, who has worked toward transforming the carrier’s business culture since his arrival in May 2014, with impressive results. And he doesn’t intend to stop anytime soon!

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